When was the last time you faced that moment, when you knew that you would need to bridge the gap between the work you do and people’s lack of familiarity with your field?
Just the other week I was a professional association meeting (the name remains secret to protect the identity), which began with the typical unstructured networking time that I so loathe. I know some folks who attend the meetings and I feel compelled to say hello and chat for a bit. I don’t know lots of folks and want to meet them, as that is in large part, my purpose in joining the organization and attending their events. I generally do more of the former type of socializing and less of the latter—unless I go in totally focused on my objective, “Meet four new people—listen, learn about them, and discover how to be helpful.”
So the stage is set, I am meeting new folks through connections (yay!), and I get asked the oh-so-tired question, “Who is your target market?” My (rather devilish) reply is, “Everyone who communicates!” I then feel compelled to acknowledge that I realize my partner in conversation is seeking a more focused answer, and so I ease the tension by talking about the several types of folks who most frequently attend bikablo trainings. Though I really believe that my first answer is more on target (sorry, I couldn’t help it!). I WANT to reach everyone. I believe this is a skill that can help everyone to communicate better. And to date, I just haven’t reached out beyond a few particular professions, though more are on my radar!
What do you do? How do you describe and share information about our work—and the great variety of ways it is now being used? How do you help people see what they haven’t really understood before?
My reality is, that folks generally do not know about visualization work or of the bikablo Akademie. I explain that I teach people to capture ideas, thoughts, conversations, processes, relationships and more, in icons, containers, graphic elements and words. Usually, folks are both puzzled and interested! I then pave the way for further understanding by describing graphic recorders at conferences, (“Remember a recent conference, with a keynote speaker, and perhaps someone at a wall capturing the presentation in pictures and words?”). Or, I describe the role of graphic facilitators in meetings. Soon there is a spark of recognition, often followed by the question, “Are you an artist?” They are surprised that I am not and then sadly state, “I can only draw stick figures, I could NEVER do that!” I assure them that most folks don’t feel skilled at drawing as we haven’t had the opportunity to really develop that form of language throughout our schooling. Often I share photos, to help folks make the connection to how they could use visual practitioner skills in their work.
My most recent endeavor, in my effort to simply and easily describe my work is a one page visual—it certainly makes easy work of explaining bikablo! What do you think?
I’m working on another iteration that is solely hand-drawn… and thinking that I may create a third with a combination of drawings and photos. I’ll post those later today—so check back! Please weigh in—let me know what you thinking!
Would you cadet such a visual? How would it facilitate people’s understanding of your work? Would you share what you have created—I hope so!